Frequently Asked Questions

We’re here to answer all your water questions and make sure you have everything you need to have the purest water possible.

To determine if you need a water filter system or a water softening system, you must first determine what impurities are in your water. Pure Water Company's Filters will eliminate particles in your water that can cause staining, odors, and excessive cleaning. A home water filter from Pure Water Company will protect you and your family from undesirable impurities in your water.

Water softening eliminates dissolved minerals that cause hard water spots and lime-scale. Cleaning will become easier because your water will work with you, not against you.

To find out if impurities are in your water, contact us to schedule your free in-home water test.

In simple terms, reverse osmosis is a process that forces water molecules through a membrane. The membranes in Pure Water Company's reverse osmosis systems are capable of filtering out impurities smaller than one micron. Reverse osmosis filtration can be used to create filtered water anywhere, including homes and commercial businesses such as restaurants, hotels, car washes, breweries, and even a space shuttle.


Reverse osmosis systems and bottled water coolers are the two most cost-effective means of enjoying great-tasting water in your home.

A Pure Water Company reverse osmosis system (RO system) is a water purifier that reduces or eliminates nearly 50 different types of chemicals and other impurities.


Some examples of what RO can remove include, but are not limited to, toluene, lead, PCBs, dichloropropenes, trichloroethanes, insecticides, and ethylbenzene.

Water hardness

It is important to have your water tested for hardness and other factors to determine your exact needs. Even if you already know you have one or more water problems, getting a water test is an excellent first step to choosing a water treatment solution. Do you have hard water or poor water quality? Contact Us to find out with our free water test.

When evaluating your needs, an expert will consider a number of factors. For instance, the current hardness level and the size of a family will have an impact on the type and size of the equipment required. The same holds true for drinking water systems.

Your water usage and pressure

Water pressure and the amount of water used are important factors to look at when outfitting your home with a system for improving water quality. The size of your household may influence water usage, and different families have different water needs. Factors such as expected family growth and guest visits should also be taken into account.

Avoid a quick fix

Finding a fix for an existing water problem is your primary focus, but don’t be too quick to go with the cheapest water treatment solution. You might find that a higher-end system will be more efficient and handle your needs better. Before making a purchase, get a detailed estimate for the cost of equipment, installation, and maintenance to make sure you are getting your money’s worth.

Buy from a reputable dealer

A reputable water treatment equipment dealer can be an excellent resource when you need help determining your water conditioning needs.

Financing options

You may be able to get the price of your water conditioning equipment financed under FHA Title 1 or private lending agreements. Make sure to check with your bank or finance company to get more information. Local dealers may offer special financing options as well.

Picking the right water quality improvement system doesn’t have to be a chore. Here are some helpful questions you can ask to make sure you are getting the best water treatment system for you and your family.

  • Does the price include installation?
  • Will installation include all the features you might need?
  • Will installation include a bypass to provide garden and lawn faucets or a faucet for unsoftened water?
  • Will the system have the capacity to support your current and future needs?
  • If you are leasing equipment does your agreement include an option to buy?
  • Does the dealer you are planning on buying from have an established business in your area?
  • Are there any customer references for your dealer?
  • Have you had your water tested by a reputable lab and/or the local health department for health-related problems?
  • Will a representative call to consult with you to determine the right system for you?
  • Did the salesperson explain the cost and method of regenerating the system?
  • Did the salesperson provide answers to all of your questions about the design, function, and cost of the system?
  • Are there maintenance contracts or other after-sale services available from your dealer?
  • Will the equipment come with a written warranty?
  • Did you make sure to read and understand the terms of the warranty?

Hard water is one of the most common water problems that can occur in the home. Hard water can cause your dishes and glasses to have spots, cause a buildup of scale and soap scum, and make laundry colors dull. All of these problems make cleaning a chore. The typical cause of hard water is dissolved calcium and magnesium minerals in the water supply.


The Water Quality Association defines hard water as water that has a concentration of dissolved minerals above 1 GPG (grains per gallon). Levels of hardness are described as follows:


  • Soft Water: Less than 1 GPG
  • Slightly Hard Water: Between 1 and 3.5 GPG
  • Moderately Hard Water: Between 3.5 and 7 GPG
  • Hard Water: Between 7 and 10.5 GPG
  • Very Hard Water: More than 10.5 GPG


An ion exchange water softener is the most common method for treating hard water.

Filtering water is the process of separating impurities like minerals, particulates, iron, hydrogen sulfide, or any other organic matter, from the water. This is achieved by passing the water through a 'filter bed' or 'media bed,' which traps impurities and cleans the water.

Softening water involves an 'ion exchange' process that removes dissolved solids like magnesium, calcium, iron, and manganese from water. These dissolved solids can’t be captured by a filter bed. Water softeners use resin beads with sodium ions attached to the resin. The resin attracts dissolved calcium and magnesium, exchanging its sodium ions for the dissolved solids and ridding the water of those impurities.

Regeneration refers to the action of water softeners 'recharging' resin beads after they have become 'full' of calcium and magnesium and have lost their ability to soften water. There are a number of ways a regeneration cycle can be 'triggered.'

Clock regeneration occurs when the regeneration cycle is activated after a certain amount of time has passed.

Metered regeneration occurs when the regeneration cycle is triggered after a set amount of water has been used.

However, Smart-Sensor® regeneration is the most effective and efficient regeneration technique. Smart Sensors test the electrical conductivity of resin beads to determine precisely when regeneration is needed based on actual demand. This method of triggering a regeneration cycle is particularly valuable when water hardness varies from day to day.